Cornerstone Laid for Employers Against Domestic Abuse Initiative

“Too many cases of domestic abuse in Estonia go unnoticed, leaving victims without the support they need. That’s why it is crucial for bystanders, including employers, to understand the nature of abuse and know how to direct victims to the help they need,” said President Kersti Kaljulaid. “With this initiative, we are offering hope to victims and a toolbox for employers to recognise concerns and offer support. Employers may often be the first to notice problems and provide support,” she added.

“Domestic abuse can affect any of us—regardless of income, location, education, or gender. For many employees, the workplace and their manager may be the only place where they feel safe. A good leader notices changes in their team members' behavior and emotional state,” said Rinel Pius, Chairman of the Board of SOL Baltics, which employs over 2,000 people.

Pius emphasized that employers have greater power and influence than individuals and a social responsibility towards their employees. “Through raising awareness, we can potentially impact more than 5,000 lives, including victims, perpetrators, and children who may carry these patterns forward. A responsible and caring employer can play a key role in preventing domestic abuse, and this initiative gives us the tools to do so,” he explained.

Kadi Piikov, Chief of Employee Experience at Eesti Energia, highlighted the role of employers in ensuring employee well-being and the importance of preventing domestic abuse for their organisation. “We joined the initiative because it reflects our values. One of our core principles is 'Care (for people),' which means we cannot stand by when people around us need help and support. Through our employees, we can positively influence a large cross-section of society. Together, we can create a healthier and safer society,” said Piikov.

Ensto Estonia CEO, Kristy Valgma, also highlighted the role of organisational values and the desire to contribute to creating a better society in joining the initiative. “Our organization is ready to take steps towards a society free from violence because our values—trust, creativity, and winning together—support this vision,” said Valgma.

“As a sustainable company, Betsson is committed to creating a positive impact in the communities where we operate. We are honoured to work with this initiative to help reduce domestic abuse. This serious social issue affects both individuals and communities. We want to raise awareness and create a safe workplace where people feel encouraged to seek help and receive support. Together, we can create positive change that benefits individuals, employers, and society as a whole,” said Jaarika Nurmsalu, HR Manager for the Baltics at Betsson Group.

The initiative, along with its initial services, will be made available to employers in December. Organisations interested in learning more about the topic are already welcome to contact the President Kaljulaid Foundation.